Thursday, February 14, 2008

“Proms and Alcohol Don’t Mix” Contest--Students to Produce PSAs

Attorney General Anne Milgram and Division of Alcoholic Beverage Control Director Jerry Fischer today announced the kickoff of the second-annual program for high school seniors designed to increase their awareness about the dangers of underage drinking during the upcoming prom and graduation seasons.

Entitled “Proms and Alcohol Don’t Mix,” this innovative initiative asks high school seniors to create scripts for 30-second television public service announcements. The winning spot will be produced and distributed to local television stations. The winning school’s students will have a chance to appear in the spot or assist in its production or editing. A number of additional entries will also be chosen as runner-ups. Students who participate in developing the winning entry and the runner-up entries will be invited to a special party in their honor at Drumthwacket, the Governor’s residence, in Princeton.

“The Division of Alcoholic Beverage Control is working to combat underage alcohol use on many different fronts,” Director Fischer said. “By using public education programs, community awareness efforts and law enforcement initiatives, we can create an environment that keeps young people free from the tragedies often associated with underage drinking.”

Scripts must be submitted to the Division of Alcoholic Beverage Control no later then Friday, March 28. The winning entry will be selected in April, and production will begin immediately. Program criteria are available on the Division’s website, at

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